People buy with emotions, not logic

It’s Friday.
So we talk Sales.

I’m gonna keep it short — but this might change the way you sell forever.

Here it is:
People don’t buy with logic.
They buy with emotions — and then justify it with logic after.

You ever bought something you didn’t really need?
Yeah. Me too.
We all have.

That’s not because we needed it.
It’s because something about it made us feel something.

We buy things that make us feel powerful, secure, respected, proud, seen, cool, whatever.
Even boring stuff — like insurance, software, or a $7.99 garlic press — has to connect emotionally.

So what does that mean for you?

It means:
Stop selling features. Start selling feelings.

Don’t say:

Say:

Don’t say:

Say:

See the difference? One talks to the brain. The other talks to the heart.
And the heart holds the wallet.

So, here’s your sales quote of the week:

If you want to sell more — whether it’s a $19 eBook or a $10K service —
You’ve gotta speak human.

Alright, enough sales sauce for today.
Saturday we talk entrepreneurship…

See you there,
Zak

PS: If you're still pitching features, you're not selling — you're explaining.

Real money comes from emotion. From connection. From closing.

You don't need another funnel, you need someone who turns "I'll think about it" into "Where do I pay?"

👉 zemsales.zakariamouedden.com
If you're serious about scaling, stop playing solo. We close. You grow.