Will you marry me?

Today we talk about Marketing.

But first, real quick — here’s how these emails will go from now on:

Tuesdays = Marketing
Thursdays = Sales
Saturdays = Entrepreneurship

(yeah, three emails a week — don’t worry, they’re short and spicy so you don’t get bored of me…)

Okay. Now let’s talk about how one of the biggest marketing moves in history completely brainwashed all of us.

You know the phrase “A diamond is forever”?

It sounds deep, romantic, kinda poetic.
But plot twist — it’s pure marketing.

Back in the 1930s, people weren’t even that into diamond rings. They existed, sure, but they weren’t THE thing.

Then De Beers (a diamond company) said:
“Wait a minute… what if we made diamonds feel mandatory for love?”

So in 1947, they hired an ad agency. The agency came up with “A diamond is forever.” Boom.
People ate it up.

They ran ads showing fancy people, glamorous couples, royalty — all with big ol' diamond rings.
Suddenly, if you didn’t propose with a diamond, were you even in love?

Oh, and the “you should spend two months’ salary on a ring” thing?
Yeah. That’s not a rule.
That’s literally just something they made up in an ad💀

That’s why I love marketing so much — you can make up anything out of nowhere.

So what’s the point here?

Great marketing doesn’t just sell a product. It sells a belief.
De Beers didn’t just sell diamonds. They sold the idea that love = diamond.

And guess what? People still believe it — 80 years later.

Wild.

Anyway., That’s it for today.

Thursday we talk sales.
And it’s gonna be… interesting let’s say

Also, I’m still waiting to hear your favorite meal.
Mine’s Saltimbocca — my mom made it like it was her full-time job.

See you Thursday,
Zak