They sold water like it was beer. And it worked.

It’s Thursday.
So we talk Ads & Campaigns.

Let me tell you about a brand that should’ve flopped… but didn’t.

Liquid Death.
It’s literally canned mountain water.
But they branded it like beer. Named it like a metal band. And marketed it like pure chaos.

And the result?

Here’s what they did:

• Used hardcore branding: skulls, flames, bold black cans

• Ran insane ads (like people getting “branded” with hot irons)

• Launched wild merch: severed hand koozies, fake tattoos, NFTs, you name it

• Made the whole brand feel like a joke you wanted in on

Watch the ad here:
👉 https://www.youtube.com/watch?v=EeRADNpdKD4

And here’s the genius:

They weren’t just selling water.
They were selling rebellion. Humor. A big middle finger to boring wellness brands.

People didn’t just drink it —
They became fans of it.

Here’s your ad creative lesson of the week:

PS: If your ads feel like beige background noise…
Let’s shake things up.

👉 https://zem.marketing
We build bold, scroll-stopping ad creatives that don’t just get clicks — they create fans.